What is Search Engine Optimization?

What is Search Engine Optimization?

Definition - Search Engine Optimization (SEO) is the process editing website code and content for the purpose of building authority and relevancy for keywords for the purpose of increasing the amount of organic search engine traffic to your website. This generally refers to traffic from search engines such as Google, Bing, Yahoo!, etc.

With a well conceived SEO strategy and proper integration of that strategy the targeted keywords will gradually climb towards the top of the search engine queries until eventually they become a reliable source of traffic and conversions for your website.

Why do companies need Professional Search Engine Optimization Services?

Search engine optimization algorithms and best practices are constantly changing and it is nearly impossible for companies and even agencies to keep up and adapt to these changes unless SEO is your core business. SEO Inc. is dedicated to the science and art of SEO and SEO Inc. to be an extension of your marketing or web development department allows you to focus on your business and your industry while leaving the search engine optimization to SEO experts. Our company is among the most experienced in our industry; when you hire us you know you are working with the best in search engine optimization.

SEO Services Customized to Your Needs

At Search Egnine Optimization Inc. we structure our client engagements based on your needs as a company. We offer two basic models: 1) For companies that need a custom SEO strategy to be implemented with our own technical staff and, 2) SEO consulting is for companies that have their own in house technical resources that can implement the SEO best practices and custom SEO strategy that our team creates for your company. No matter what your needs are, all SEO Inc clients receive customized SEO strategy ensuring that all of the key search engine ranking criteria are optimized to the fullest extent possible.

SEO Audit & Competitive Analysis

Search engine optimization is a complicated and constantly evolving process. Our professional SEO services begin thorough analysis and planning. It is not possible to develop an appropriate SEO strategy unless goals are established and problems are identified first. We start all SEO engagements with a thorough SEO audit which includes an analysis of your website, market research, and analysis of your competitors. Our SEO consultants will review the code, web analytics, and use tools to identify any problems and find new opportunities. At this time your SEO Project Manager will also benchmark existing keyword rankings and review historical organic search traffic.

Keyword Analysis & Strategy

The most underestimated and important component to any successful SEO campaign is the identification and selection of the right keyword phrases. This process goes beyond finding the obvious keywords that can generate traffic. Your SEO project manager will complete a thorough keyword analysis including identifying new opportunities.

Optimization of Website Architecture

First we ensure that your website and pages will be correctly indexed by search engine spiders. After all, if your pages are not found, they certainly won’t get ranked. This includes a thorough analysis using our tools to identify broken links, canonical errors, and other search engine spider roadblocks. In addition we provide guidance about SEO improvements that can be made to your site’s internal linking structure and URL structure that will builds your site’s authority.

Code Optimization

With a keyword strategy in place, we can begin to implement them into your website. For many SEO companies the optimization process ends with the implementation of basic HTML elements such as Meta tags. This is only a part of what e do when optimizing your web pages. Our code optimization includes optimization of Meta tags, headings structure, removal of unnecessary code that slows down page speed, web accessibility attributes, implementation of microdata, and more.

Content Strategy & Optimization

There is saying in SEO that “content is king” and this true to some extent. You cannot expect to rank for keywords that you are not using on the pages of your website. Our SEO services include best practices for on page content which go beyond

Build Link Popularity

Link popularity (off site optimization) is one of the most critical search engine ranking criteria. The search engines measure the popularity of your website by the amount and quality of websites that are linking to your site.  We work with our clients to develop an SEO strategy which stimulates link acquisition organically and supplement those strategies with additional link building services.  

Social Media Integration

One of the most significant changes in SEO over the past decade has been the emergence of social networks. A core strategy to organically stimulate link popularity is creating content and building a presence on the social networks. We work with all of our clients on social media optimization which helps deliver traffic from social networks and also increases search engine rankings.

Conversion Rate Optimization

Most SEO companies focus on a few keywords and attempt to increase rankings on those keywords. We look beyond rankings when creating and SEO strategy. Our initial focus is on targeting keywords but the bigger picture is generating traffic from search engine and converting that traffic into sales or leads.

Why choose SEO Inc.?

In an industry where every web developer and advertising agency claims to be an expert in search engine optimization, it is important to work with an experienced company whose core business is getting high rankings. SEO Inc. has been a leading SEO company for over a decade. We have provided search engine optimization services to some of the most highly-trafficked websites and well-known brands on the internet.

SEO Benefits

While there are many reasons to do search engine optimization, the primary objective is usually to increase traffic to your website, and search engines generate more traffic than all other sites on the internet. There are many other benefits that search engine optimization services provide for your website, however:

• Increase relevant website traffic
• Traffic from search engines converts at a high percentage
• Boost brand awareness
• Good SEO improves website performance (see page speed)
• Good SEO improves usability

 

A Final Word on SEO Services

SEO is an ever-evolving process and we have been in the industry since its inception. There is no one more experienced, professional, or goal oriented than SEO Inc. We have helped thousands of companies achieve number 1 rankings through our advanced SEO methodologies. Our goal is to do the same for you.

- See more at: http://www.seoinc.com/search-engine-optimization#sthash.GYlD6iRy.dpuf